About AddAlign

We’re devoted to empowering the future of work,
and sharing of wisdom from any location on the planet.
(and who knows – maybe beyond, with Elon Musk’s help?)

Jessica Baker CEO of AddAlign about us page

+Align was first conceived in 2020

In early 2020, our founder Jessica Baker was already working hard on a startup focused on aligning people using tried-and-tested psychometric assessment and other forms of personality testing.

When COVID-19 struck the world, unemployment skyrocketed and more people worked from home than ever before. Jessica became inspired with a solution: what if every website or app can become an advisory marketplace with built in billing?

After all, sites are teeming with users and experts. Empowering them to connect could be a revolution for them and the website owner in monetizing the transfer of knowledge and wisdom. And so, the idea of +Align was born.

Our team is decentralized, working 24-7

Whilst +Align is a California-based business, our team is distributed across L.A., Cambridge (M.I.T.), and Europe.

This means that when one team is sleeping, the other is working through tasks and dependancies which are ready for their teammates when they wake.

Our team is a reflection of our core ethos: Great work can happen everywhere, and anywhere.

Technology is the bridge for great passion, dedicated minds, and powerful experience to combine, regardless of borders and distance. This is the future of work and collaboration.

LivesAlign with AddAlign embedded

We’re on a mission to power every website and app

Across the globe, people want to learn and collaborate. From lawyers who want to share their legal expertise, fitness instructors running classes, tutors preparing the next generation of minds… the transfer of wisdom and knowledge is the most sustainable economy. The day you stop learning is the day you die.

Whatever the site context is, transfer of knowledge is always the content. AddAlign is dedicated to enabling the owners of websites to turn their traffic into revenue for themselves and their experts, whilst providing never-ending value for the users.

Knowledge is power. Power to transform lives and the world. Our vision is to empower those with knowledge to monetize their skills and experiences via video, calls and chat.

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The Team of +Align.

Our ever-growing team hails from the worlds of hedge funds, artificial intelligence,
M.I.T., blockchain, philanthropy and coaching.

Jessica Baker - CEO and Founder of  +Align

Jessica Baker

Founder & CEO

Jessica Baker is an entrepreneur focused on improving upon what is currently available in the market. She started her career in finance in New York at a hedge fund and then a fund of funds.

She transitioned into business consulting for firms like Thomson Reuters and the Federal Reserve Bank. She has published multiple articles in Forbes, Inc., Business Insider, and more on her expertise in business, finance, and technology. Jessica is a U.S. Patent holder around technology that is currently being utilized by multiple businesses. She holds a B.S. in Biology and an MBA in Finance from the University of Texas.

Susan King - COO of +Align

Susan King


Susan brings broad business experience and leadership from startups to Fortune 500 companies across various industries. Her background includes commercial operations, M&A, finance leadership for ideation/research & development and business planning & analytics.

Susan holds a MBA in Finance and completed the coursework for a PhD in Finance from the University of Texas. She is also a lean six sigma black belt.

Professor Richard Linares

Professor Richard Linares

Founder & CEO

He is currently Assistant Professor, Aeronautics and Astronautics at M.I.T.

Richard is an expert in astrodynamics, space situational awareness, satellite guidance and navigation, estimation and controls, optimal control, reinforcement learning.

Professor Linares holds a B.S. & Ph.D. in Aerospace Engineering from the University at Buffalo as well as a M.S. in Aerospace Engineering from The State University of New York.

Mark Plaskow - CTO of +Align

Mark Plaskow


Mark is a data scientist bringing 20+ years of machine learning and artificial intelligence experience.
His has deep experience in leading major projects for fortune 500 companies such as eBay and Sears. At QMIRA, Mark led teams in managing data architecture, warehousing and analytics.

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